Some biographies are easiest to tell through titles and accomplishments. Kate Kolody’s is not. Her story begins long before her own career — in pre-revolutionary Vladimir Governorate, in an old aristocratic family, a multigenerational mathematical tradition, an inherited visual…
An independent interview series created by VESNA® founder Kate Kolody brings together professionals from science, architecture, business, and the arts to examine how experience shapes the way people think, solve problems, and make decisions. At VESNA®, our work…
Gleb has been building digital products since the early 2000s, with hands-on experience across full-stack development, frontend, backend, system architecture, and technology leadership at the executive level. Over the years, he has built and led complex digital products,…
Good Counsel, a New York menswear brand for big-and-tall men, was preparing to move from an atelier model into a full digital business with e-commerce and a subscription club. Before launch, the team needed to decide which collections…
The title promises 140 strategies that influence buying decisions. They are all there — more than 140 techniques and stratagems built around a single commercial question: why does someone buy, hesitate, postpone the decision, or walk away? But…
