How VESNA© Turned Swipes Into Data for Good Counsel’s New E-Commerce Experience
Good Counsel, a New York menswear brand for big-and-tall men, was preparing to move from an atelier model into a full digital business with e-commerce and a subscription club. Before launch, the team needed to decide which collections to prioritize, how to shape the assortment, what the creative direction should become, and how to build […]
IDA Sports: Seeing the Athlete
How VESNA© Rebuilt IDA Sports’ Visual Direction Around How Customers Really Choose IDA Sports makes soccer cleats designed around female anatomy. The brand had a strong product and a compelling reason for being: athletes were finally being offered footwear developed for their bodies, fit, and movement patterns. Yet its visual communication told a different story. Its […]