How VESNA© Turned Swipes Into Data for Good Counsel’s New E-Commerce Experience
Good Counsel, a New York menswear brand for big-and-tall men, was preparing to move from an atelier model into a full digital business with e-commerce and a subscription club. Before launch, the team needed to decide which collections to prioritize, how to shape the assortment, what the creative direction should become, and how to build […]
140 Strategies That Drive Buying Decisions Is a Lie. And That Is the Point.
The title promises 140 strategies that influence buying decisions. They are all there — more than 140 techniques and stratagems built around a single commercial question: why does someone buy, hesitate, postpone the decision, or walk away? But the list of strategies is not the real product of the book. If, by the final chapter, […]
Inherited Vision. From the hereditary aristocracy of Vladimir to Montecito, Kate Kolody carries an old Russian family legacy into a contemporary world of design, culture, and enterprise.
Some biographies are easiest to tell through titles and accomplishments. Kate Kolody’s is not. Her story begins long before her own career — in pre-revolutionary Vladimir Governorate, in an old aristocratic family, a multigenerational mathematical tradition, an inherited visual talent, and several generations of people accustomed to looking for structure where others saw only separate details. […]
VESNA© What makes us so special?
VESNA© is a Buying-Decision Commercial Transformation Agency. Our work is centered on the customer’s decision: how people notice a company, understand its value, develop trust, evaluate alternatives, choose, buy, return, and recommend. Every engagement begins with the same task: identifying the mechanism that shapes that behavior. We study attention, emotion, perceived value, trust, risk, hesitation, […]
IDA Sports: Seeing the Athlete
How VESNA© Rebuilt IDA Sports’ Visual Direction Around How Customers Really Choose IDA Sports makes soccer cleats designed around female anatomy. The brand had a strong product and a compelling reason for being: athletes were finally being offered footwear developed for their bodies, fit, and movement patterns. Yet its visual communication told a different story. Its […]